Canadian Meat Council receives funding to increase exports
On Wednesday, Agriculture and Agri-Food Minister Marie-Claude Bibeau announced an investment of up to $543,271 to support the Canadian Meat Council’s (CMC) efforts to increase red meat exports from Canada.
“Canada’s red meat industry is a powerful driver of our country’s economy. This investment will help the industry diversify its exports and develop markets by establishing new business relationships. Our producers and processors are at the heart of the vitality of our rural communities, and we will continue to support them,” said Bibeau.
With funding from the Agri-Marketing Program, CMC will implement a global market strategy that aims to maintain existing markets and identify new opportunities to diversify trade.
In collaboration with the Canadian Pork Council (CPC) and the Canadian Cattlemen’s Association (CCA), the CMC undertakes activities such as trade promotion missions, engages with market information specialists and organizes visits inspection by international officials to demonstrate compliance with food export safety standards. This work will help build and strengthen relationships with international industry partners and enhance Canada’s reputation for safe, high-quality products.
“The CMC along with the Canadian Pork Council and the Canadian Cattlemen’s Association are grateful for the support provided to our industry through the AgriMarketing program. This funding allows us to do valuable advocacy by reaching out to our counterparts and building allies to help influence decision-making in these areas. We are grateful that the government recognizes the importance of foreign markets to the meat industry as demand continues to grow for our high quality Canadian meat around the world,” said Chris White, President and Chief leadership of the Canadian Meat Council.
Canada’s red meat sector recorded exports worth more than $9.4 billion in 2021.